In this article, we clear up the differences between Dynamics 365 vs Business Central vs Dynamics CRM.
Feeling confused about Microsoft Dynamics 365 and Dynamics 365 Business Central? 🤔 Don't worry, you're not alone. The wording even trips up the pros, and many would love for Microsoft to distinguish between these a little better.
Here's the problem: Dynamics 365 CRM (which is what people are often referring to when they say Dynamics) and Business Central both fall under the Dynamics 365 umbrella.
Dynamics 365 is a suite of cloud-based applications by Microsoft that integrates several business functions such as sales, customer service, finance, and operations into one unified platform.
When someone says "Dynamics 365," they are either referring to this suite of Dynamics applications, or they could be discussing one of these cloud-based applications (for example, CRM or Business Central).
Still with us?
Here's a picture if that helps:
Pretty "suite," right? (#sorrynotsorry)
Let's take a closer look at each of them and their main features:
Dynamics 365 CRM (or customer relationship management) helps your sales and customer service teams work together by providing a centralized place for customer data, task automation, and personalized customer interactions.
Think of Microsoft Dynamics 365 Business Central as the command center of your business operations. This ERP system serves as the single source of truth for all your financial, inventory, and project management needs.
While CRM and Business Central focus on different aspects of your business, they can work hand-in-hand through native integrations. Here's how this could look:
The ideal solution depends on your specific priorities and business needs. If your primary focus lies in managing customer relationships and sales, Dynamics 365 CRM might be your perfect match. However, if you require a comprehensive ERP solution to manage your entire operations, Business Central is the clear winner.
But remember, you don't have to choose:
Once you've chosen which tool you'll use, it helps to also have some resources to assist you. Here are some suggestions:
Ultimately, when comparing Microsoft Business Central vs Dynamics 365 CRM, it boils down to their specialized functions. If you prioritize managing customer relationships and sales, CRM is your go-to. On the other hand, for a comprehensive system handling all operational aspects, Business Central wins.
The beauty lies in their compatibility; you can start with one and seamlessly integrate the other as your business grows, maximizing the Dynamics 365 suite's potential.