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Microsoft Clarity vs. Hotjar: Choosing the Right User Analytics Tool

By Tara Porter
Updated April 5, 2024
Microsoft Clarity vs Hotjar

The success of any website or enterprise web application hinges on one crucial factor: user experience. But how can you truly understand how users interact with your digital spaces? That's where user behavior analytics tools come in handy.  In this article, we look closely at two different user behavior analytics tools, Microsoft Clarity vs Hotjar. We compare these two based on essential aspects such as pricing, features, ease of use, and integration options.

What Are User Analytics Tools?

User analytics tools like Microsoft Clarity and Hotjar provide valuable insights into website analytics by tracking user behavior, including clicks, scrolls, and session recordings. We consider these a little different from the type of data you get from Google Analytics. 

These tools help can help you understand user engagement, identify pain points, and optimize your digital platforms to performance and user experience.

Potential Use Cases for User Behavior Analytics Data

  1. Understanding Navigation: Analyze user clicks and scrolls to identify navigation patterns and improve website usability.
  2. Optimizing Conversions: Track user journeys to pinpoint drop-off points and streamline conversion funnels.
  3. Enhancing Content Engagement: Assess user engagement with content to optimize placement and boost interaction.
  4. Improving User Experience: Gather user feedback to address pain points and elevate overall satisfaction.
  5. Identifying Technical Issues: Monitor sessions for JavaScript errors or other technical issues affecting performance and user experience.
  6. Boosting Employee Training: Monitor internal applications to identify training needs & guide employees more effectively
  7. Ensuring Compliance and Security: Protect sensitive data and maintain compliance with privacy regulations.

Features and Capabilities

Both tools offer customers similar features, but let's take a minute to look closely at them:

  • Session Recordings: Both platforms offer session recordings, allowing users to replay user sessions to observe how visitors navigate through their websites.
  • Heatmaps: Users can visualize user interactions with heatmaps, identifying areas of high activity and areas that may need improvement.
  • Dead Clicks and Rage Click Analysis: Hotjar and Microsoft Clarity offer tools to detect dead clicks and analyze rage clicks, helping users pinpoint areas of frustration for visitors.
  • Feedback Widgets: Hotjar shines with its feedback widgets, enabling users to collect real-time feedback from website visitors effortlessly. While Clarity doesn't have this feature specifically, if you use the VisualSP extension with Microsoft Clarity, you can collect this data. Click here to start VisualSP for free.
  • Scroll data: Both Hotjar and Microsoft Clarity offer scroll tracking capabilities, enabling users to visualize scroll depth and analyze user behavior patterns to optimize website layouts and content placement.
  • Data security: Both platforms offer features for users to mask sensitive information, providing an extra layer of protection while analyzing user behavior. Microsoft Clarity adheres to Microsoft's robust security and compliance standards, offering users peace of mind regarding the protection of their data. Organizations with strict security requirements or regulatory compliance needs may prefer Microsoft Clarity for its adherence to industry-leading security practices.
  • Advanced analytics capabilities: Microsoft Clarity provides sophisticated analytics capabilities, such as advanced segmentation, funnel analysis, and custom event tracking. These features allow users to dive deeper into user behavior data and extract actionable insights to optimize their website performance and user experience.
  • Pinpointing and Recreating JavaScript Errors: Both Hotjar and Microsoft Clarity offer tools to help users identify and recreate JavaScript errors on their websites or applications. By tracking user interactions and session recordings, these platforms enable users to pinpoint the exact steps that led to JavaScript errors, facilitating faster troubleshooting and resolution.

Pricing and Plans

One notable difference between Hotjar vs Microsoft is the pricing. Hotjar offers a subscription paid plan with different tiers based on features and usage, while Microsoft Clarity has a free plan with no additional costs.

You can also save yourself a ton of time (and money) by using VisualSP's Microsoft Clarity integration which keeps you from having to activate Microsoft Clarity on multiple pages. This is particularly useful if you are using it to better understand how your employees use your web enterprise applications. You can get started with VisualSP for free today and we will automatically set up a Microsoft Clarity project for you.

Ease of Use

User interface and ease of use can vary between the two platforms. While both strive to provide intuitive interfaces and user-friendly experiences, some users may find Hotjar's interface more intuitive and straightforward. Others may prefer the familiarity and integration options Microsoft Clarity offers within the Microsoft ecosystem.

Integration and Compatibility

Both Hotjar and Microsoft Clarity are compatible with a wide range of platforms and content management systems, including WordPress, Shopify, and more. Additionally, they offer integrations with other tools and services such as Google Analytics, allowing users to streamline their workflows and access additional functionalities.

However, VisualSP's Microsoft Clarity integration offers a unique advantage by simplifying the setup process and working on several websites that Clarity would normally not work on (for example, Dynamics 365).


While both Microsoft Clarity and Hotjar offer valuable insights into user behavior, Microsoft Clarity stands out for its cost-effectiveness and ease of use.

With Microsoft Clarity, you get more bang for your buck, especially when considering its integration with VisualSP. This integration simplifies the setup process, making it easier to glean insights from every page of your website without the need for complex installations.

Click here to get started with VisualSP for free today and we'll set up your Microsoft Clarity project.

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